1.1 Welcome
2. Background and Foundation
3. Ideation and Value Proposition
4. Hypotheses
5. Experiments
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5.1 Types of Experiments (3:23)
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5.2 Poster (1:41)
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5.3 Card Sorting (1:55)
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5.4 Buy a Feature (1:26)
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5.5 Product Box (1:06)
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5.6 Letter of Intent (1:39)
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5.7 Visual Prototype (1:42)
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5.8 Online Forum (1:43)
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5.9 Infiltrator (2:23)
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5.10 Explainer Video (1:36)
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5.11 Fake Door (1:51)
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5.12 Wizard of Oz (4:03)
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5.13 Design Sprint (2:01)
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5.14 Experiment Selection (2:25)
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5.15 Experiment Selection Example (1:29)
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5.16 Experiment Evidence (5:17)
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5.17 Experiment Evidence Example (4:17)
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5.18 No Code Tools (6:02)
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5.19 Test Card (3:17)
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5.20 Experiment Sequence (3:00)
6. Planning and Execution
7. Analysis and Learning
8. Creating Discovery Habits
9. Congratulations
